Cassandre

I have been looking at the work of French designer Cassandre (real name Adolphe Mouron) this week and his iconic poster designs which use clear, simplified forms and are influenced by cubism and surrealism. His posters for the Dubonnet wine company were the first specifically designed to be placed on fast moving vehicles but still able to be reada and understood by the viewer. He also developed the idea of the serial poster - a group of posters which, when seen in quick succession together, convey a message. The way that Cassandre uses typography in his images is important as he integrated it into the design so that it bacame unified with the imagery. He designed the beautiful Bifur typeface aswell as Acier Noir and Peignot.

“Designing a poster means solving a technical and commercial problem....in a language that can be understood by the common man.”

I thought this poster was particularly useful inspiration for this brief as Cassandre has merged different objects in a coherent composition showing his collage influences. I like how the visual elements are flat and layered over each other in contrast to the photograph of the wheel. There is a lot of movement in the composition as the viewer moves vision across the different objects, which relates to the subject matter of the poster.